above-the-fold

Definitions

Computing

Electronics

  • (written as above the fold)
    The part of a Web page that is visible without scrolling, while the part that requires scrolling to be seen is below the fold. content above the fold is usually considered to be more important than that below.

Marketing

  • noun the part of a webpage which is seen first without having to scroll, and so is preferred for advertising

Media Studies

  • adjective referring to the most valuable area of a webpage which appears at the top of the screen so that the user does not have to scroll down to see it
  • adjective referring to the position of an important story or photograph on the front page of a newspaper so that it is visible when the newspaper is folded
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