added value



  • noun an amount added to the value of a product or service, equal to the difference between its cost and the amount received when it is sold. Wages, taxes, etc. are deducted from the added value to give the profit.

Media Studies

  • noun any extra promotion that a publication can offer its advertisers, such as press events, supplements or special sections
  • noun extra promotional items that are offered with publications as an enticement to buy, such as free gifts or offers