General English


  • verb to arrange and pay for publicity designed to help sell products or services or to find new employees

Human Resources

  • verb to announce that something is for sale or that a job is vacant or that a service is offered

Media Studies

  • verb to present information to the public, such as information about a product or service that is available

Origin & History of “advertise”

when it was originally borrowed into English, from French, advertise meant ‘notice’. It comes ultimately from the Latin verb advertere ‘turn towards’ (whose past participle adversus ‘hostile’ is the source of English adverse (14th c.) and adversity (13th c.)). A later variant form, advertīre, passed into Old French as avertir ‘warn’ (not to be confused with the avertir from which English gets avert (15th c.) and averse (16th c.), which came from Latin abvertere ‘turn away’). this was later reformed into advertir, on the model of its Latin original, and its stem form advertiss- was taken into English, with its note of ‘warning’ already softening into ‘giving notice of’, or simply ‘noticing’. The modern sense of ‘describing publicly in order to increase sales’ had its beginnings in the mid 18th century. In the 16th and 17th centuries, the verb was pronounced with the main stress on its second syllable, like the advertise- in advertisement.