General English


  • noun the position of the aircraft in the air in relation to the horizon
  • noun a way of thinking and feeling about or of behaving towards something or somebody


  • The orientation or position of an aircraft or spacecraft, as determined by the relationship of its axes relative to a reference point, line, plane, or system of reference axes. This applies whether the craft is in motion or at rest.

Media Studies

  • noun the way in which a person approaches or receives something, formed by social norms, experience and personal taste. Attitudes can be shaped, refined and changed, e.g. by the presentation of stereotypes in the media.


  • noun an opinion or general feeling about something


  • noun a bad attitude, antisocial behaviour, sullen hostility. This use of the word without ‘an’ or ‘the’ probably derives from the black American prisoners’ shortening of the white authority figures’ phrases ‘bad/negative/antisocial attitude’ or their accusation, ‘You’ve got an attitude problem’.

Origin & History of “attitude”

In origin, attitude is the same word as aptitude. both come ultimately from late Latin aptitūdō. In Old French this became aptitude, which English acquired in the 15th century, but in Italian it became attitudine, which meant ‘disposition’ or ‘posture’. This was transmitted via French attitude to English, where at first it was used as a technical term in art criticism, meaning the ‘disposition of a figure in a painting’. The metaphorical sense ‘mental position with regard to something’ developed in the early 19th century.