• adjective used to describe the lower part of a webpage that is seen only by a user who scrolls down the page and that is therefore less commercially valuable.


  • (written as below the fold)
    The part of a Web page that is visible only after scrolling, while the part that requires no scrolling to be seen is above the fold. content above the fold is usually considered to be more important than that below.

Media Studies

  • adjective relating to the parts of a webpage that can be seen only by scrolling down the page and that are therefore less commercially valuable for marketing purposes