billboard

Definitions

General English

Marketing

  • noun a poster site of double crown size (30 x 20 inches)
  • noun a short announcement which identifies an advertiser at the beginning, end, or in the breaks of a broadcast

Media Studies

  • noun a poster advertising a newspaper by displaying the main headline of the day, usually displayed outside newsagents on newspaper stands
  • noun a sponsorship message shown before, after and in the breaks of a sponsored television programme
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