branding

Definitions

Marketing

  • noun the act of giving brand names to products or services. Branding is an important part of a marketing strategy as it helps organisations reach their key customers.

Media Studies

  • noun the practice of attaching distinctive associations and meanings to a product, which identify it and assure consumers of its quality and the reputation of the company producing it
http://www.dictionarycentral.com/definition/branding.html