cheese it



  • verb to beware, hide or run away. This old phrase, normally used in the form of an exclamation such as ‘cheese it – the cops!’, has become a comic cliché in the USA. It may once have been used by members of the underworld (in Britain) or it may be a pre-1900 invention by writers or journalists. In any case it is actually heard in use today, usually somewhat facetiously by adults and straightforwardly by children.