click through rate

Definitions

General Science

  • noun the number of times that visitors click on a displayed banner advertisement on a website, used as a method of charging the advertiser.

Commerce

  • noun
    (written as click-through rate)
    a method of charging an advertiser for the display of a banner advertisement on a website. Each time a visitor clicks on a displayed advertisement which links to the advertiser’s main site, the advertiser is charged a fee. A click-through rate of just a few percent is common and most advertisers have to pay per thousand impressions of their banner ad, sometimes written CTM (click-through per thousand).

Media Studies

  • noun a method of charging an advertiser for the display of a banner advertisement on a website. Each time a visitor clicks on a displayed advertisement which links to the advertiser’s main site, the advertiser is charged a fee.
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