competitive analysis

Definitions

Commerce

  • noun analysis for marketing purposes that can include industry, customer, and competitor analysis and aims to discover how competitive an organisation, project, or product is, especially by evaluating the capabilities of key competitors

Media Studies

  • noun the practice of carrying out analysis of an industry, and the customers and competitors within that industry, in order to discover how competitive an organisation, project or product is, especially by evaluating the capabilities of key competitors
http://www.dictionarycentral.com/definition/competitive-analysis.html