Media Studies

  • plural noun the ‘rules’ that are generally understood and accepted when producing a media work in a particular genre. For example, the conventions of a soap opera include the setting in a small community of place of work, the fact that there is generally one episode broadcast per day, often with an omnibus at the weekend, the cliff-hanger ending to encourage the audience to watch again tomorrow, and many more. Observing these conventions makes a media product more ‘mainstream’.