- noun a person or company which buys goods or services. The customer may not be the consumer or end user of the product.
- A term used by business to describe a person or entity who has purchased goods or services, or who is expected to do so in the future. It is the customer around which most businesses structure their model and mission to generate loyalty and goodwill that will produce ongoing relationships and referrals which are the key to profits.
- noun a person who buys a product or uses a service, especially regularly