Media Studies

  • noun the theory that repeated exposure to something shocking such as violence will lead an audience to be less affected by it.


  • noun the act of making someone or something no longer sensitive to something such as an allergen
  • noun the treatment of an allergy by giving a person injections of small quantities of the substance to which he or she is allergic over a period of time until they become immune to it


  • noun a method of stress management in which the athlete visualises the potentially stressful situation while in a calming environment