Discrete Choice Analysis
- A procedure used in experimental economics whereby subjects select real or simulated discrete (i.e. 'on' or 'off') options and thereby reveal (or 'state') their preferences. The objects of choice are often combinations of attributes of services, often written down on cards, from pairs of which choices are then typically made by the experimental subjects. In discrete choice experiments, especially those using random utility theory, there has been much discussion of ways of separating the scale of the estimated parameters and the magnitude of the random component.
- acronymDCA (written as discrete choice analysis)