flavour of the month



  • noun the current favourite or fashionable person or thing. An expression which usually expresses a scathing or critical attitude to fads or ephemeral popularity. (It derives from the use of the phrase in advertising ice cream in the USA in the 1950s and 1960s.).

Idiom of “flavour of the month”

something which is temporarily faddish, or in vogue; the current favourite or craze