- noun a group of people who are brought together to discuss informally a market-research question
(written as Focus Group)A group chosen to discuss and comment on a topic being researched. The group may be informed by relevant witnesses and is usually guided by a facilitator or moderator. Common outcomes are the in sights, opinions and conclusions that result from the interaction between the participants.
Information & Library Science
- noun a small group of representative people who are questioned about their opinions as part of political or market research
- noun a small group who discuss a topic such as their viewing preferences. Their discussions are taped and later analysed by audience researchers.
- noun a discussion group of lay people brought together under professional guidance to discuss issues such as care