focus group


General English


  • noun a group of people who are brought together to discuss informally a market-research question

Health Economics

  • (written as Focus Group)
    A group chosen to discuss and comment on a topic being researched. The group may be informed by relevant witnesses and is usually guided by a facilitator or moderator. Common outcomes are the in sights, opinions and conclusions that result from the interaction between the participants.

Information & Library Science

  • noun a small group of representative people who are questioned about their opinions as part of political or market research

Media Studies

  • noun a small group who discuss a topic such as their viewing preferences. Their discussions are taped and later analysed by audience researchers.


  • noun a discussion group of lay people brought together under professional guidance to discuss issues such as care