- noun the good reputation of a business, which can be calculated as part of a company’s asset value, though separate from its tangible asset value
- noun good feeling towards someone
- noun the good reputation of a business, which can be included in a company’s intangible asset value. Purchased goodwill is defined as the difference between the cost of an acquired entity and the aggregate of the fair values of that entity’s identifiable assets and liabilities.
- noun the good reputation of a business and its contacts with its customers, e.g. the name of the product which it sells or its popular appeal to customers