(written as Halo Effect)The effect on recorded observations of the observer's perceptions of aspects that are not part of the study. Not the same as placebo effect.
- noun a crude and over-simple classification of employees into ‘good’ and ‘bad’ on the basis of superficial characteristics such as personal rapport or a pleasant manner
- noun a series of positive impressions of a product which consumers retain and which can be revealed by a respondent when questioned in a survey
- noun the way in which a person’s appearance or demeanour can lead an observer to make other assumptions about them – e.g., that an unshaven, scruffily-dressed person would not be a conscientious worker and so would not be suitable for a job