halo effect

Definitions

Health Economics

  • (written as Halo Effect)
    The effect on recorded observations of the observer's perceptions of aspects that are not part of the study. Not the same as placebo effect.

Human Resources

  • noun a crude and over-simple classification of employees into ‘good’ and ‘bad’ on the basis of superficial characteristics such as personal rapport or a pleasant manner

Marketing

  • noun a series of positive impressions of a product which consumers retain and which can be revealed by a respondent when questioned in a survey

Media Studies

  • noun the way in which a person’s appearance or demeanour can lead an observer to make other assumptions about them – e.g., that an unshaven, scruffily-dressed person would not be a conscientious worker and so would not be suitable for a job
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