• noun excessive claims made in advertising
  • verb to make excessive claims in advertising

Media Studies

  • noun greatly exaggerated publicity intended to excite public interest in something such as a film or theatrical production
  • noun a widely publicised person or thing
  • verb to promote someone or something with intense publicity
  • verb to artificially boost sales of a pop music recording by paying people to buy it in large quantities


  • adjective good, popular, exciting. An expression used on campus in the USA since around 2000.
  • noun a hypodermic syringe. This short form was used by drug abusers in the 1950s and early 1960s, but was always rarer than the more colourful alternatives such as harpoon, works, artillery, etc. It persists in the vocabulary of doctors, paramedics, etc., particularly in the USA.
  • verb (to create) excessive, overblown or misleading publicity. A term applied first to the activities of the pop music industry in the early 1970s, hype is a shortening of ‘hyperbole’. The word was apparently in use in the USA for many years among swindlers and tricksters before becoming part of commercial jargon.