impact

Definitions

General English

Aviation

Cars & Driving

  • noun a sudden, hard, physical contact

Construction

  • The stress to which a structure is subjected from vibrating, falling, or shifting loads. Impact is a percentage of the structure's live load.

Information & Library Science

  • noun a strong effect or influence on something, such as of a product on its intended audience

Media Studies

  • noun the powerful or dramatic effect that something or someone has
  • noun one person viewing one 30-second advertisement, once only. Used in measurements of advertising exposure and reach.

Military

  • noun an act of one object hitting another object or a surface
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