J-curve

Definitions

Accounting

  • noun
    (written as J curve)
    a line on a graph shaped like a letter ‘J’, with an initial short fall, followed by a longer rise, used to describe the effect of a falling exchange rate on a country’s balance of trade

Media Studies

  • noun the correlation between the number of people who have heard about an event and the number that heard about it from non-media sources
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