- A theater festival founded in 1929 at Malvern (now in Herefordand Worcester) by the British theater manager and director Sir BarryJackson (1879 - 1961). A number of Shaw's later plays, such asThe Apple Cart (1929), received their first British performanceat the Malvern Festival. New plays by J. B. Priestley, James Bridie,and other contemporary writers were also produced. In 1939 the festivalwas discontinued; it enjoyed a brief re-vival in 1949 and was re-establishedin 1977 as a festival of drama and music, giving special prominenceto the works of Shaw and Sir Edward Elgar, who is buried at Malvern.