market potential

Definitions

Economics

  • The capacity of a location, such as a country, to become or to grow as a demander of goods and services that outside suppliers might provide. Various measures of market potential are provided especially for emerging econommies, intended as guides to exports and foreign direct investment.

Marketing

  • noun the sales of a product that should be achieved with the right kind of marketing effort

Media Studies

  • noun the sales of a product that should be achieved with the right kind of marketing campaign
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