General English

  • verb to pretend to be someone else


  • To attempt to deceive and/or harm by appearing as someone or something else. For example, to send email with the from field using the name of another person or entity, or the manner in which a Trojan horse can appear to be a harmless program.

Media Studies

  • noun in feminist theory, the idea of a mask of ‘womanliness’ which women wear to satisfy the typical image of a woman in a male dominated society