mass-market

Definitions

General English

  • adjective made in large quantities for a wide market

Information & Library Science

  • noun
    (written as mass market)
    a very large market, covering a large proportion of a population

Marketing

  • noun
    (written as mass market)
    the whole market, consisting of a very large number of customers

Media Studies

  • adjective having wide, popular appeal to large numbers of people, often used in a derogatory way to indicate a preference for sales over artistic integrity
  • verb to sell something to as many people as possible by advertising and promoting it widely
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