• noun a member of a 1960s youth cult characterised by an obsessive interest in fashionable clothing, in the riding of motor-scooters and in listening and dancing to soul and ska music. The first mods, who began to gain prominence in 1962, referred to themselves as modernists, whence the more lasting epithet. The intention behind the word at this time was to distinguish these style-conscious, mainly working-class young people from the parochial or traditional appearance and attitudes then prevalent in Britain.