• Refers to value judgments as to "what ought to be," in contrast to positive which is about "what is."

Health Economics

  • (written as Normative)
    The adjective is usually taken to mean 'containing one or more social value judgments' and hence implying a 'norm' or standard that ought to be aimed at. Welfare economics is entirely concerned with normative matters. It is to be compared with positive economics. Positive economics is, however, sometimes used as a kind of Trojan horse for the introduction of implicit social value judgments, as when all variety of good or bad things are linked with the operation of 'the market'.

Human Resources

  • adjective believing that everything should be agreed in writing and should then be binding on all parties

Media Studies

  • adjective according to norms, what is expected as opposed to what happens in reality