• In New York, a type of theatrical production that arose asan alternative to the commercial tradition of Broadway inthe 1950s. Off-Broadway theaters became popular venues for low-budgetproductions of plays by such contemporary dramatists as TennesseeWilliams and Edward Albee, and helped to launchthe careers of such stars as Geraldine Page. The start of the movementis usually dated from the production of Williams's Summer and Smokegiven at the circle-in-the-Square in 1952. Inevitably, whenthe success of these productions was recognized, business interestsmoved in and theaters began to stage more commercial plays.