opinion poll


General English


  • noun the activity of asking a sample group of people what they feel about something in order to assess the opinion of the whole population

Media Studies

  • noun a poll that questions a sample of people about their opinion on an issue and makes generalisations about the whole nation from those answers. Findings may tend to ‘dumb down’ issues, as the questions have simple, yes-or-no answers and offer little background or analysis.


  • noun a study of the opinions of a small carefully chosen group of people, so as to guess the opinion of the whole population