own brand



  • noun the name of a store which is used on products which are specially packed for that store


  • adjective
    (written as own-brand)
    used for describing a food product that is not branded but is made for the supermarket or shop in which it is sold, usually a cheaper version of the branded product
  • noun an item for sale that has the trademark or label of the retailer, usually a large supermarket chain, instead of that of the manufacturer

Information & Library Science

  • adjective relating to goods packaged and marketed under a name belonging to the company selling them