- An instance of a Web page, or any component of it, being viewed by a user over the Internet. A hit (2) does not necessarily have to be viewed to be counted.
- noun the number of times a page containing an advertisement is seen or how many times a page is displayed
- noun an incident of one person looking at one webpage
- noun the number of times a webpage has been requested, assumed to be the number of responses there have been to a particular advertisement