General Science

  • noun the act of making a way into or through something


  • noun the percentage of a target market that accepts a product
  • noun the percentage of a target audience reached by an advertisement


  • A test of the hardness of an asphalt utilizing a weighted needle at standard conditions.
  • The cut-off depth of piles or sheet piling.
  • The depth of a caisson below ground level.
  • The intersection of two surfaces of vaulting.


  • An intrusion or otherwise unauthorized entry into a computer system or network. For instance, the cracking of a password using a brute force attack, followed by the obtaining of key information such as other passwords.

Media Studies

  • noun the amount to which a given media has ‘penetrated’ the market, i.e. the number of people that use it or are able to use it