Peoria. It won't play in Peoria

Definition

Theater

  • A US theatrical catchphrase applied to a production that is considered toosophisticated or unconventional to appeal to the average, non-metropolitantheater-goer. Peoria, Illinois, a medium-sized town in the heart of theprairies, is here used to epitomize the conservative tastes of Middle America.
http://www.dictionarycentral.com/definition/peoria-it-won-t-play-in-peoria.html