- noun a famous person, especially a TV or radio star
- noun a famous person, usually connected with television or sport
- noun the character, especially the tone, of an advertising email, e.g. serious, cheerful, etc.
- noun the character, especially the tone, of an advertising e-mail, e.g. serious or cheerful
- noun all the characteristics which are typical of one particular person and the way he or she thinks and behaves, and which make him or her different from other people