qualitative research

Definitions

Information & Library Science

  • noun research which examines the quality of something rather than its quantity

Marketing

  • noun research based on finding the opinions and attitudes of respondents rather than any scientifically measurable data

Media Studies

  • noun research that is not simply the collecting of statistics, but which focuses on reasoning and cultural and social factors, which are researched and then analysed.

Health Economics

  • synonymqualitative analysis
    (written as Qualitative Research)
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