qualitative research
Definitions
Information & Library Science
- noun research which examines the quality of something rather than its quantity
Marketing
- noun research based on finding the opinions and attitudes of respondents rather than any scientifically measurable data
Media Studies
- noun research that is not simply the collecting of statistics, but which focuses on reasoning and cultural and social factors, which are researched and then analysed.
Health Economics
- synonymqualitative analysis (written as Qualitative Research)
