rational appeal

Definitions

Marketing

• noun advertising appeal to a prospective customer that uses logical arguments to show that the product satisfies the customer’s practical needs (as opposed to an emotional appeal)

Media Studies

• noun the technique of designing advertising to appeal to a prospective customer using logical arguments to show that the product satisfies the customer’s practical needs (as opposed to an emotional appeal).

Nearby Definitions of “rational appeal”

• rape
• rare
• raspberry
• rate
• ration
• rational appeal
• Rationality
• rationing
• Ravana Chhaya
• ray
• read

Contexts for “rational appeal”

2 definitions in context
• Marketing
• Media Studies