retention

Definitions

General English

• noun the act of keeping something
• noun the act of holding something back

Banking

• noun the act of keeping the loyalty of existing customers, as opposed to acquisition, which is the act of acquiring new customers. Both can be aims of advertising campaigns.

Commerce

• noun the process of keeping the loyalty of existing employees and persuading them not to work for another company

Construction

• A percentage, usually 10%, withheld from a periodic payment to a contractor, in accordance with the owner-contractor agreement, for work completed. The retention is held until all terms of the contract have been fulfilled.
• The amount of preservative, fire retardant treatment, or resin retained by treated or impregnated wood.

Media Studies

• noun the act of keeping the loyalty of existing customers, one possible aim of an advertising campaign.

Medical

• noun the act of not letting out something, especially a fluid, which is usually released from the body, e.g. holding back urine in the bladder

Real Estate

• noun an amount of money that is part of a sum agreed to be paid to someone but not paid until a condition has been satisfied

Nearby Definitions of “retention”

• resistance
• resolution
• resonance
• rest
• Restoration drama
• retention
• return
• reverse
• reverse sweep
• reverse swing
• revue

Contexts for “retention”

9 definitions in context
• General English
• Banking
• Commerce
• Construction
• Media Studies
• Medical
• Real Estate