retention

Definitions

General English

  • noun the act of keeping something
  • noun the act of holding something back

Banking

  • noun the act of keeping the loyalty of existing customers, as opposed to acquisition, which is the act of acquiring new customers. Both can be aims of advertising campaigns.

Commerce

  • noun the process of keeping the loyalty of existing employees and persuading them not to work for another company

Construction

  • A percentage, usually 10%, withheld from a periodic payment to a contractor, in accordance with the owner-contractor agreement, for work completed. The retention is held until all terms of the contract have been fulfilled.
  • The amount of preservative, fire retardant treatment, or resin retained by treated or impregnated wood.

Media Studies

  • noun the act of keeping the loyalty of existing customers, one possible aim of an advertising campaign.

Medical

  • noun the act of not letting out something, especially a fluid, which is usually released from the body, e.g. holding back urine in the bladder

Real Estate

  • noun an amount of money that is part of a sum agreed to be paid to someone but not paid until a condition has been satisfied
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