segmentation
Definitions
Banking
- noun the division of the market or consumers into categories according to their buying habits
Electronics
Food
- noun the state of being divided into separate parts
- noun the way in which television schedules are divided into sections by genre of programme, or the way in which multi-channel providers may broadcast specific genres only on separate channels
- noun the process of dividing audiences into categories according to their lifestyle choices for advertising purposes
Medical
- noun the movement of separate segments of the wall of the intestine to mix digestive juice with the food before it is passed along by the action of peristalsis
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