sensitisation

Definitions

Media Studies

  • noun the way in which media coverage can create a moral panic amongst the public by drawing attention to a social issue

Medical

  • noun the process of making a person sensitive to something
  • noun an unexpected reaction to an allergen or to a drug, caused by the presence of antibodies which were created when the person was exposed to the drug or allergen in the past
http://www.dictionarycentral.com/definition/sensitisation.html