tie-in

Definitions

General English

Banking

  • phrasal verb
    (written as tie in)
    to link an insurance policy to a mortgage

Commerce

  • noun an advertisement linked to advertising in another media, e.g. a magazine ad linked to a TV commercial

Information & Library Science

  • noun a book that is derived from or published together with a TV or radio programme

Media Studies

  • noun merchandise attached to a film or other media product.
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