uses and gratifications theory

Definition

Media Studies

• noun the idea that audiences of mass media texts actively use these to fulfil a complex set of needs – e.g. to gain information, to be entertained, to discuss with others as a ‘social facilitator’, to explore the ideas and values of others

Nearby Definitions of “uses and gratifications theory”

• user interface
• user-level security
• user-pays principle
• user session
• username
• uses and gratifications theory
• usher
• USRT
• usual
• usurp
• usurpation

Contexts for “uses and gratifications theory”

1 definition in context
• Media Studies