VALS typology

Definition

Media Studies

• noun a classification of people according to their values and lifestyle choices, based on a research project carried out in the USA in 1980. It describes categories of people by needs, aspirations etc., and also how changing economies might affect these over time.

Nearby Definitions of “VALS typology”

• Valle d’Aosta DOC
• valley
• valley rafter
• Valpolicella DOC
• VALS
• VALS typology
• Valsalva’s manoeuvre
• valuation
• valuation of a business
• value
• value added

Contexts for “VALS typology”

1 definition in context
• Media Studies