value-added reseller



  • noun a merchant who buys products at retail prices and packages them with additional items for resale to customers


  • noun a company that buys hardware or software and adds another feature, customises, or offers an extra service to attract customers.


  • A business that purchases products made by other commercial entities, and sells them after purportedly adding something of value. For example, a company that buys from multiple vendors all the necessary hardware components for a computer, obtains an operating system and several applications, and sells the package to the public. Its acronym is VAR.