viral marketing

Definitions

Commerce

  • noun marketing by word of mouth or by spreading advertising messages on the Internet

Computing

  • noun a form of marketing in which an organisation’s customers act as advertisers for its products by spreading knowledge of them to other people, especially over the Internet

Electronics

  • A marketing scheme intended to spread like a virus. For example, free email providers, such as Yahoo!, usually include an advertisement for their service in all emails sent, thus increasing its exposure each time an email is viewed.

Media Studies

  • noun the distribution over the Internet of a service that becomes so immediately desirable that it leads to an enormous growth in traffic
  • noun a form of marketing in which an organisation’s customers, intentionally or not, act as advertisers for its products by spreading knowledge of them by word of mouth
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